A new beginning for POURELLE - from customer to owner. My story
I've always loved fashion. But the one with the soul.
Fashion has always been my way of expressing myself. I paint, dance, practice yoga - I am a passionate woman who believes in the power of art and beauty. For me, clothing is not just about form - it's about story, emotion, sensitivity.
That's why when I discovered POURELLE - I was lost.
Their designs were exactly what I was looking for: elegant, feminine, timeless. I was delighted with the quality of the fabrics, the precision of the finishing, the attention to detail. I immediately felt it was more than a brand - it's a lifestyle I identify with.
Why POURELLE? Because it was close to me. Very.
When I learned that the brand was going to go out of business - I felt great regret. I thought: "This is impossible, such things should not disappear". And then something unexpected happened.
I met the previous owner of POURELLE. We started talking - informally at first, then more and more specifically. And you know what? Over time, the idea was born for me to take over the brand. I - an existing customer, now owner of the.
I decided. From the heart.
After many weeks of analysis, thought and conversation, I have made a decision: I am taking over POURELLE.
I'm proud and happy to say - I'm the new owner and CEO of the brand that I value so much.
It was not an easy decision. But very aware.
I believe that POURELLE still has a lot to offer women like me - who are looking for fashion that is true, natural and timeless.
What doesn't change? Quality and values.
POURELLE stays true to its foundations.
We opted to work with a new and experienced sewing shop that works with some of the biggest brands in the country. We continue to rely on natural materials: linen, cotton, viscose, silk. Our fashions will continue to be feminine and comfortable - as they always have been.
Because quality is not compromised.
What will change? Energy, freshness, vision.
I have dozens of ideas in my head - new collections, new forms of contact with you, maybe even a showroom... But all in good time. For now, I'm taking it step by step, with great care.
I want POURELLE to be not just a fashion brand - but a close, genuine, friendly one.
One that you can identify with. And which gives you the joy of wearing every thing.
I invite you to this story. From the beginning.
POURELLE is my baby today - but still my love too.
If you were once our customer - I hope you will feel that we are still ourselves.
If you are here for the first time - welcome. Waiting for you is a brand that was born out of passion and is back with a new energy.
Thank you for being.
With love,
Malgosia Dabrowska
